SEAT created a campaign at the PARIS MOTOR SHOW to present its new range of vehicles and increase its brand awareness using a direct and interactive medium as the mobile phone. For the eighth time, FuturLink´s technology allows SEAT to create a zone of Bluetooth with touch screens allowing visitors to preview the content to be downloaded to their mobile phones, and then creating a channel for interaction with their visitors. At this interactive area, they could download free content to their mobile phones such as, screensavers, wallpapers and videos related to the launch of their new models IBIZA CUPRA and EXEO.
Visitors that interacted in the Bluetooth discharge area downloaded the mobile multimedia content related to the brand. Thanks to the processing of data, it was possible to know the actual demand of visitors in the area regarding a specific vehicle.
