Best Mobile Music or Video Service
BBC iPlayer on mobile is an extension of the BBC’s iPlayer service which allows audiences to view 400 hours of full BBC programmes up to seven days after transmission. BBC iPlayer on mobile incorporates a wide variety of BBC content from its TV and radio output. Viewers can access programmes from BBC One, BBC Two, BBC Three, BBC Four, CBBC, CBeebies, BBC News Channel, BBC Parliament, Radio1, 1Xtra, Radio2, Radio3, Radio4, Radio 5live Sports Extra, 6Music, Radio 7 and Asian Network.
This is the first time full BBC programmes have been available to UK audiences on mobile devices.Website
Judges' comments: "This is a very appealing application that has taken the online world by storm. Other broadcasters - both public and commercial - should be trying to achieve similar levels of engagement with the audience on all devices."
This is the first time full BBC programmes have been available to UK audiences on mobile devices.Website
Judges' comments: "This is a very appealing application that has taken the online world by storm. Other broadcasters - both public and commercial - should be trying to achieve similar levels of engagement with the audience on all devices."
Best Mobile Internet Service
Phenomenal demand meant Nokia Sports Tracker was launched ahead of schedule in 150 countries to ensure fitness fans could start using it as soon as possible. Available on all Nokia S60 3rd edition devices, it has been downloaded by a massive 2.5million people to date, recording a total exercise distance of 31 times the distance to the moon!Website
Judges' comments: "A great example of a service that utilises the capabilities of high tier handsets to deliver a compelling application and service proposition. The ability to share data captured on the handset with a community of users typifies how social networks are increasingly being driven by mobile use."
