Best Mobile Handset or Device
INQ: INQ1
Nokia: Nokia E71 - Highly Commended
T-Mobile: T-Mobile G1 - Highly Commended
Best Broadcast Commercial
KT Freetel: Show is …..
Best Mobile Brand Campaign
R/GA London: Nokia Urbanista Diaries
Best Use of Mobile for Social and Economic Development
Nuance Communications: Airtel-T9 India Consumer Vernacular Messaging Campaigns
Best Network Technology Advance
Nokia Siemens Networks: Flexi Multimode BTS Software defined HSPA/LTE
Best Service Delivery Platform
NewBay Software: LifeCache Social Networking Solution 2.0
Best Billing or Customer Care Solution
Expert System: COGITO Answers
Nokia – Nokia E71 
Email is made easy with the Nokia E71. The world’s thinnest mobile QWERTY device, the Nokia E71 is designed for easy setup and use, offering access to a wide range of personal and professional messaging needs – including Microsoft Exchange, the world's most widely adopted corporate email solution – as well as thousands of ISPs.
Designed for a busy mobile lifestyle, the Nokia E71 provides one-touch access to email, calendar and contacts. It’s compatible with Nokia’s Ovi services including maps, music and media and comes with customizable home screens – one for work, one for home – which allows users to switch over when they switch off from work.Website
Designed for a busy mobile lifestyle, the Nokia E71 provides one-touch access to email, calendar and contacts. It’s compatible with Nokia’s Ovi services including maps, music and media and comes with customizable home screens – one for work, one for home – which allows users to switch over when they switch off from work.Website
T-Mobile – T-Mobile G1
T-Mobile G1 is the device built for the mobile internet. The unique design of its hard- and software makes it a device that brings the value of the mobile internet to everyone.
G1 is the world's first Android based mobile phone. Android, a mobile software stack developed by the Open Handset Alliance, gives users and developers unparalleled opportunities to customize their phone and enrich its features.
Android Market offers thousands of great applications for download to tailor-make G1 to one´s individual needs. Efficient and modern multi-tasking allows T-Mobile G1 to respond and perform swiftly with the wide variety of applications. Website
G1 is the world's first Android based mobile phone. Android, a mobile software stack developed by the Open Handset Alliance, gives users and developers unparalleled opportunities to customize their phone and enrich its features.
Android Market offers thousands of great applications for download to tailor-make G1 to one´s individual needs. Efficient and modern multi-tasking allows T-Mobile G1 to respond and perform swiftly with the wide variety of applications. Website
Best Broadcast Commercial
The key objectives of the campaign are strengthening the brand position of SHOW* and attracting new subscribers which will strengthen KTF’s 3G market leadership in Korea.
In this episode, the key message is that one-year old boy is craving for an unwavering attention from his mom who seems to be much consumed with her social life. Firmly determined, he stands up for the first time in his life to the joy and surprise of his mom. She immediately calls her husbnd to share this memorable moment using SHOW’s video-telephony service. Fully conceited, little boy ponders if he should run tomorrow.
*SHOW is a brand of KTF’s 3G/WCDMA service. Website
Judges' comments: "A lovely commercial, using humour and poignancy to show exactly how people do use their mobile phones. Show is .... effectively presents and promotes the 3G mobile network, demonstrating how it can be a part of daily life."
In this episode, the key message is that one-year old boy is craving for an unwavering attention from his mom who seems to be much consumed with her social life. Firmly determined, he stands up for the first time in his life to the joy and surprise of his mom. She immediately calls her husbnd to share this memorable moment using SHOW’s video-telephony service. Fully conceited, little boy ponders if he should run tomorrow.
*SHOW is a brand of KTF’s 3G/WCDMA service. Website
Judges' comments: "A lovely commercial, using humour and poignancy to show exactly how people do use their mobile phones. Show is .... effectively presents and promotes the 3G mobile network, demonstrating how it can be a part of daily life."
Best Mobile Brand Campaign
R/GA London – Nokia Urbanista Diaries
Urbanista Diaries is an extensive three-phase campaign that engages bloggers, journalists, and everyday people to take photos of their adventures. The powerful Nokia N82 tags each photo to a specific location through location-based GPS, so users can instantaneously share their experiences with anyone. For the first phase, four influential bloggers were sent across the globe to record their journeys and share it with guests on the site. For phase two, Nokia partnered with several top media sites such as Wallpaper, Lonely Planet, National Geographic, and CNN to document major world events in real time via journalists, artists and scientists. Phase three opens up the experience to anyone with a GPS-enabled Nokia device. It's another example of how Nokia is changing the way people share stories of their lives. Website
Judges' comments: "An innovative concept with a very interesting outcome, linking social networking with mobiles in a different way. The Urbanista Diaries demonstrate impressive use of multiple media to integrate mobility into the day-to-day culture of the target audience."
Judges' comments: "An innovative concept with a very interesting outcome, linking social networking with mobiles in a different way. The Urbanista Diaries demonstrate impressive use of multiple media to integrate mobility into the day-to-day culture of the target audience."
Best Use of Mobile for Social & Economic Development
Nuance Communications - Airtel-T9 India Consumer Vernacular Messaging Campaigns
This entry is based on creative and innovative programs completed jointly by Bharti Airtel, India’s leading Mobile Carrier, and T9 Predictive Text (now a Nuance Communications product) to drive mobile vernacular messaging in India. The objective was to promote Hindi script to communicate via SMS -- utilizing Hindi T9 -- to Hindi-speaking family and friends. The result, measured by Airtel messaging servers, was a sharp uptake in SMS usage. This represents a social phenomenon against globalization: by utilizing mobile phones, Indian society can maintain Hindi and vernacular language script, and thereby retain traditional linguistic and cultural identity into the 21st century. Website
Judges' comments: "A truly moving project that combines technology and tradition to protect and encourage the use of a language that is core to a national identity. With literacy posing a major issue with SMS, this is one very impactful way of resolving it."
Judges' comments: "A truly moving project that combines technology and tradition to protect and encourage the use of a language that is core to a national identity. With literacy posing a major issue with SMS, this is one very impactful way of resolving it."
Best Network Technology Advance
Nokia Siemens Networks - Flexi Multimode BTS Software defined HSPA/LTE
The software definable HSPA/LTE Flexi Base Station, launched in February 2008 and in delivery since September 2008, is the future-proof solution from Nokia Siemens Networks that provides Operators a competitive advantage in terms of investment protection and fast reaction for smooth migration to LTE.
The revolutionary Flexi Base Station is the industry’s smallest and most efficient multitechnology Base Station with a unique design and architecture. The Flexi Base Station decreases energy consumption up to 70% compared to traditional Base Stations, underpinning Nokia Siemens Networks’ commitment to environmentally sustainable solutions. It is the world’s first commercial multiradio BTS ever shipped with multiple radio technologies exactly in the same hardware and defined by software. Website
Judges' comments: "A worthy winner, based on the successful Flexi concept, but incorporating new baseband and radio technology that enables operators to migrate from 3G/HSPA through to LTE, and NSN’s commitment to how it will support this type of migration strategy."
The revolutionary Flexi Base Station is the industry’s smallest and most efficient multitechnology Base Station with a unique design and architecture. The Flexi Base Station decreases energy consumption up to 70% compared to traditional Base Stations, underpinning Nokia Siemens Networks’ commitment to environmentally sustainable solutions. It is the world’s first commercial multiradio BTS ever shipped with multiple radio technologies exactly in the same hardware and defined by software. Website
Judges' comments: "A worthy winner, based on the successful Flexi concept, but incorporating new baseband and radio technology that enables operators to migrate from 3G/HSPA through to LTE, and NSN’s commitment to how it will support this type of migration strategy."
Best Service Delivery Platform
NewBay Software - LifeCache Social Networking Solution 2.0
The LifeCache Social Networking Solution 2.0 comprises of LifeCache™ Social Networking Gateway and Social Networking Client. It provides the most comprehensive aggregated mobile social networking experience within an operator environment. It lets subscribers fully immerse themselves in their favorite social networks, right from their handsets. They can immediately post and view pictures and videos, blog and add comments on popular community sites such as MySpace, Facebook, YouTube, Bebo, LinkedIn and Flickr. LifeCache Social Networking solution positions operators at the center of subscribers’ digital lifestyles. Website
Judges' comments: "An impressive product for stimulating network usage and revenue. The flexible deployment models should fit with any operator or MVNO looking to tap in to the Internet social networking culture."
Judges' comments: "An impressive product for stimulating network usage and revenue. The flexible deployment models should fit with any operator or MVNO looking to tap in to the Internet social networking culture."
Best Billing or Customer Care Solution
Expert System – COGITO Answers
COGITO Answers is an intuitive solution that allows customers to easily ask questions from their mobile device in natural language about products, services or billing details and quickly receive a personalized answer with one simple click. COGITO automatically searches the premium knowledge base to extract the best fit answer available provided by the device manufacturer or carrier. Manual call center interaction is not required to answer these questions providing tremendous savings in time and money while increasing end user satisfaction. COGITO Answers is built on the industry leading semantican d language based platform “COGITO” both provided by Expert System. Website
Judges' comments: "A major, smart, automated step forward in how to help users to get information - an excellent way of providing phone help."
Judges' comments: "A major, smart, automated step forward in how to help users to get information - an excellent way of providing phone help."
Best Mobile Technology Breakthrough
RIM - BlackBerry Storm 9500 SurePress Screen
The revolutionary BlackBerry® Storm™ 9500 SurePressTM touchscreen is large and vibrant with a truly tactile touch interface. Purpose-built for exclusive carriers, Vodafone and Verizon Wireless, the BlackBerry Storm SurePress touchscreen is a world first and overcomes difficulties associated with typing on traditional touchscreen devices. It builds on RIM’s acknowledged leadership in the smartphone market and takes it to the next level by incorporating touch with confirmation so users are able to experience a new level of interaction with a touchscreen mobile device. The precision typing and navigation enables a whwhole range of applications and features that have not been possible
on a touchscreen mobile device. Website
Judges' comments: "RIM does it again, with a new twist to the touch screen. The SurePress screen incorporates touch with confirmation, taking interaction to a new level."
on a touchscreen mobile device. Website
Judges' comments: "RIM does it again, with a new twist to the touch screen. The SurePress screen incorporates touch with confirmation, taking interaction to a new level."
Green Mobile Award
Smart Communications – Alternative Power for Cell Sites program
Smart Communications, Inc. (SMART) has initiated an "Alternative Power for Cell Sites" program, which uses renewable energy sources to power cell sites in off-grid locations. To date, there are about 68 cell sites in different areas across the Philippines powered by renewable energy. Of this figure, 41 are run by wind energy while 27 are hybrid – using both wind and solar energy. Benefits of the program include reduced operational costs due to lower diesel consumption, reduced oil spills and carbon emissions, better community relations and seamless data/voice service in off-grid areas.
The successful deployment of alternative energy-powered cell sites has also encouraged the company to pursue other pro-environment alternative energy solutions. Website
Judges' comments: "A major, smart, automated step forward in how to help users to get information - an excellent way of providing phone help."
The successful deployment of alternative energy-powered cell sites has also encouraged the company to pursue other pro-environment alternative energy solutions. Website
Judges' comments: "A major, smart, automated step forward in how to help users to get information - an excellent way of providing phone help."
The 2009 GSMA Chairman’s Award
RIM was founded by Mike Lazaridis, Co-CEO and President, while a student in Ontario in 1984. He was later joined by Jim Balsillie as Co-CEO in 1992. In the early days, it championed the cause of wireless paging, and then ten years ago unleashed the BlackBerry, a device that changed the face of corporate communication. Throughout the years, BlackBerry devices have become a central communications tool for not only email, but for social networking, SMS, instant messaging, Internet browsing, and of course, for making phone calls. In recent years, RIM has brought innovative new devices to market including the BlackBerry Pearl, the Curve, the Bold and the BlackBerry Storm, which was nominated in the awards earlier tonight.
GSMA Chairman Izosimov said: “In my opinion, the BlackBerry helped keep the mobile data flame alive with email everywhere, and it helped the industry justify investment in GPRS and 3G in the face of early scepticism. It’s hard to imagine life – especially in business – before the BlackBerry. Before the revolution of the “push email” service, finding a dial up and accessing email was a painful experience. It’s an extraordinary story.” Website
GSMA Chairman Izosimov said: “In my opinion, the BlackBerry helped keep the mobile data flame alive with email everywhere, and it helped the industry justify investment in GPRS and 3G in the face of early scepticism. It’s hard to imagine life – especially in business – before the BlackBerry. Before the revolution of the “push email” service, finding a dial up and accessing email was a painful experience. It’s an extraordinary story.” Website
The GSMA CEO’s Award for Outstanding Environmental Contribution
The GSMA’s inaugural Green Mobile Awards recognised an overall sensitivity to, and contribution, to environmental leadership with this the first GSMA CEO’s Award for Outstanding award for an Overall Environmental Contribution. The award went to Nokia, a company that has fostered a deep seated genuine understanding of the challenges and delivered a tangible, impressive response on an industry scale. Under its Chief Executive Olli Pekka Kallasvuo, Nokia has engendered a holistic and proactive corporate ethos to tackle environmental concerns across the board. “It is an honour to accept this on behalf of the thousands of Nokia people who have made sustainable, environmentally sensitive practices an integral part of our day to day business. With more than a billion people using Nokia phones globally, we feel we have a responsibility to make a difference.” He added, “Even in these tough economic times, environmental sustainability is not just the right thing to do, it is the only thing to do and makes good business sense,” said Olli-Pekka Kallasvuo, CEOof Nokia. Website
GSMA’s Government Leadership Award
The Government of France has taken several key policy decisions that will ensure the vast majority of its people will be able to benefit from cost-effective, high-performance Mobile Broadband services. “This award recognises both the leadership of the French government in implementing a clear spectrum policy that will lead to ubiquitous Mobile Broadband services and the influence this policy is having on other European governments,” said Rob Conway, CEO of the GSMA. “France is creating the conditions that will enable the mobile industry to invest in the broadband networks that will deliver the productivity improvements and economic growth necessary to help pull the world through these tough times.”
Green Mobile Award
