Mojiva Launches White Label Solution for Publishers March 5, 2009 Mojiva Press Release
NEW YORK CITY-March 5, 2009-Publishers now have a faster, easier, and more effective way to monetize their mobile content. Mojiva's Publisher White Label Solution, launched today, represents an enhanced advertising platform that lets publishers of all sizes manage mobile ad campaigns, completely under their own brand. Mobile publishers looking to tap into the mobile advertising market projected to hit $15 billion by 2011 can now use Mojiva's Publisher White Label Solution, which provides all the tools required to take maximum advantage of mobile ad revenue opportunities.
"Demand for mobile web content and apps is already soaring and it's still just the early days. It's clear that the primary revenue for all of this great mobile content will come in the form of advertising," says Dave Gwozdz, Mojiva's CEO, and one of the founding members of DoubleClick. "Today, selling advertising on the mobile web is extremely difficult, but this solution gives publishers the interface they need to organize and sell their inventory with precision and targeting and to provide advanced reporting for their advertisers. It even makes the yield management of multiple ad sales parties, like ad networks, more effective."
Built on Mojiva's industry leading mobile advertising platform, serving more than 800 publishers, the Mojiva Publisher White Label Solution lets publishers book and traffic advertising sold by their internal sales team, with all with the simplicity that Mojiva is known for. Publishers have total control over custom ad formats, keyword targeting, whitelisting/blacklisting, performance tracking, yield management, and real-time reporting.
"Mojiva has really raised the bar here by unbundling the same powerful ad platform that has driven our ad network success," Gwozdz says. "We have heard the cries of mobile publishers who saw how powerful the technology is that drives our ad network, and wanted their own similar tools. Now they can have those same tools for their dedicated ad sales teams. I think it bodes well for the entire industry and will help advertisers find more publishers prepared to handle their campaign needs."
